Esports Tower
Social Design, Logo Design | Marketing, Branding, Brand Collateral | January 2020 — May 2020
During my marketing internship with Esports Tower, I was tasked with organizing and revising the branding guide for the company as well as keeping their brand presence clean and consistent on their social media, website, and on signage at training locations.
Logo Revision
Logo work for Esports Tower was featured in advntUF’s Vol. 4: The Final Draft which can be found here!
Brand Guide Revision
Watch Party Logo
I created a branded watch party for Esports Tower. Most professional esports teams have mascots so I chose Esports Tower to be represented with an owl. Owls are known to be wise which correlates to Esports Tower’s scholarly approach to teaching players to perform well in esports and in school.
Social Media Content
To advertise the brand, I created marketing campaigns while examining their KPI while also designing supporting graphics. For Esports Tower I designed engaging and focused social media, advertising, digital signage, and other deliverables using multiple Adobe programs.
Desktop Website
On the Esports Tower website, I worked on improving the UX and UI to maximize engagement while also making the site functional and easy to navigate. Using Esports Tower’s social media platforms, I worked on developing and expanding the brand’s outreach and SEO.