Daisy Daze Music Festival

Festival Design | Branding, Copywriting  Fall 2019

Daisy Daze is a make-believe music festival I designed and branded inspired by the free-spiritedness of Woodstock and the brightness of Coachella. For Daisy Daze, I imagined what the festival is about, what daily activities would be going on, the food and clothing vendors, the VIP perks, and even the safety guidelines! The talent lineup for Daisy Daze was actually pulled from the lineup of Woodstock 50, the Woodstock anniversary festival, which got canceled.

Zine Pages

Creating the festival map was a rather tedious task, but I made the best out of it and designed the map based on a daisy with each petal being a campground and the center of the flower being the festival grounds. I also named the festival attractions after daisies with Dizzy Daisy being the Ferris wheel and Daisy Fields being the themed photo op area for festivalgoers. The festival logo, poster, map, passes, stickers, and daisies were created in Adobe Illustrator and the festival zine in Adobe InDesign.

Daisy Daze in Action